Increased conversion in a 3D facial scanning experience

I designed the experience of a B2C app focused on purchasing personalized eyewear through 3D facial scanning and prescription management.

The product is part of a HealthTech ecosystem that connects users, optometrists, and manufacturing processes, enabling the production of eyewear tailored to each person’s facial anatomy.

The challenge

The app’s main flow allows users to:

• Browse and select eyewear models
• Perform a 3D facial scan directly from their device
• Manage their prescription by uploading an existing prescription, taking a photo, or scheduling an appointment with a professional
• Preview the result through a Virtual Try-On experience
• Complete the purchase

The challenge was to organize a complex process into a clear and understandable experience that guided users through each step without causing drop-offs.

Problem

There was friction across several critical points in the flow:

• The 3D scanning process generated uncertainty (accuracy, camera usage, data concerns)
• Prescription management interrupted the experience
• Many users did not have a prescription and did not know how to continue
• The overall process felt complex and unclear

This directly impacted conversion rates and the quality of manufacturing data.

What I did

I focused on simplifying the flow and reducing friction at every stage.

• Reorganized the experience into clear, progressive steps
• Designed a scanning onboarding flow that prepared users before entering the SDK
• Added real-time feedback to guide the scanning process
• Created a flexible prescription system (upload, photo, or appointment)
• Integrated optometrist scheduling directly into the flow
• Defined states, validations, and messaging to provide clarity throughout the experience

Impact & Metrics

The solution is already implemented and actively being used, positively impacting both the user experience and operational processes.

• Created a smoother experience between the B2C app, optometrists, and internal operations
• Turned 3D facial scanning from a barrier into an understandable step within the journey
• Reduced purchase friction by offering clear prescription alternatives
• Integrated professional services without removing users from the flow